Behavioral Finance An amusing and whimsical look at behavioral finance best practices for investors. Related Content Should I Invest in Gold? Learning more about gold and its history may help you decide whether it has a place in your portfolio. Insurance Needs Assessment: For Empty Nesters and Retirees Do your insurance needs stay the same when the nest empties? The Investment Risk No One’s Ever Heard Of You face a risk for which the market does not compensate you, that can not be easily reduced through diversification.