Investments
Investing should be easy – just buy low and sell high – but most of us have trouble following that simple advice. One of the biggest misconceptions about securing your financial future is that you have to be a financial genius.
Another is that investing requires you to be a multi-millionaire. In actually, you just have to educate yourself, craft a plan and stick to it. There are principles and strategies that may enable you to put together an investment portfolio that reflects your risk tolerance, time horizon, and goals. Understanding these principles and strategies can help you avoid some of the pitfalls that snare some investors.
WHAT IS INVESTING?
Investing is the proactive use of your money to make more money, or the act of putting your money to work for you. While it does involve some risk and could lead to loss of principal (the amount you invested), investing offer a range of options that can offer some comfort to even the most conservative investors. It is important to work with an advisor who explains the risks and what steps you can take to mitigate them.
Choosing an appropriate investment mix is contingent on factors such as you time horizon (the length of time until you need to sell your investments and use funds) and your risk tolerance, which is determined by varying factors such as age, income and circumstance. Generally, a relatively short time horizon calls for a more conservative approach, while long-term investments allow more aggessive investing to take place.
We will work with you to develop the appropriate mix of investment vehicles based on these factors and your overall financial situation. Choosing someone to help you with your investments is one of the most important investment decisions you will ever make. You, on the other hand, can remain focused on your career or business and family.
INVESTMENTS
Our broad variety of investments offerings through Avantax Broker/Dealer spans a diverse range of your financial planning needs, from mutual funds, ETFs and annuities to small business retirement plans. Some of offerings include:
WHAT IS BROKER-DEALER?
Financial Professionals affiliate with a broker-dealer to get the support and access to the financial products. The comprehensive array of support and services provided by Avantax makes it possible to provide our clients with the guidance they need to help you to achieve their financial goals. Avantax helps us:
- Buy and sell securities for our clients
- Maintain and monitor your accounts
- Evolve our technology offering
- Comply with regulatory organizations
CLIENT PORTAL
After opening an account you will get an access to the Avantax client portal, it is a simple and secure mobile-friendly tool to access to investments. Through online client account you have the convenience of viewing and obtain consolidated details on balances, retrieve account documents, access Wealthscape Investor trading portal and eMoney personal financial website.
eMoney portal brings your entire financial picture into one private, personalized dashboard that makes organizing and planning your financial life easier than ever before. For you, this means a secure financial website to house all your financial information.
Here are some key features:
- Investments - view interactive charts and detailed views help monitor all your accounts
- Safe Document Storage - the vault safely stores your most important financial documents
- Spending Tracking and Budgeting - set budgets to help reach your savings goals, and track how much you are spending and where you are spending it
- Enhanced Security - the portal uses 256-bit Secure Socket Layer (SSL) technology, which is the highest level of encryption currently available
View this short video to learn more.
INDEPENDENCE YOU CAN COUNT ON
Our Advisors are independent, which allows us to objectively choose the most suitable solutions for individuals and businesses on a wide array of options without the pressure of selling proprietary products. But independence isn't about standing alone. It is about partnering to harness the resources and support that enable Advisors to take the steps what are right for our clients and their businesses.

*Fidelity is a service provider to Avantax. There is no form of legal partnership, agency affiliation, or similar relationship between Avantax and Fidelity, nor is such a relationship created or implied by the information herein. eMoney Advisor LLC is a Fidelity Investments company and an affiliate of Fidelity Brokerage Services LLC and National Financial Services LLC. WealthscapeSM is a service mark of FMR LLC. Fidelity Investments and National Financial Services (NFS) (together “Fidelity”) is a service provider to Avantax. There is no form of legal partnership, agency affiliation, or similar relationship between Avantax and Fidelity, nor is such a relationship created or implied by the information herein. Fidelity Institutional® provides clearing, custody, or other brokerage services through National Financial Services LLC or Fidelity Brokerage Services LLC, Members NYSE, SIPC. 1008809.1.0